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THE LATEST LIMITED COLLECTION BY BLACK SHEEP.

 

The Swiss Legacy has been a passion project of ours for some time. Beyond Fabian's legs, or Roger's racquet, the world’s most useful pocket knife, the watch on your wrist or even that hunk of chocolate you’re chowing, the Swiss have given us so much of what we love and cherish. All around us are trademarks of Swiss designers. It's everywhere. And right now, it;s going through rapid change. Change that has and will affect us, for the good.

 

“Removing the unnecessary and emphasising the necessary.”
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Traditional Swiss Design, also known as the International Style, is incredibly controlled. And for good reason. It was originally developed to be a clear, concise visual language that could be understood across cultures. A style that, above everything, was about removing the unnecessary and emphasising the necessary. It created minimalism. You should see the Black Sheep office, it's a shrine to Swiss Design. The defining principles of Swiss Design, namely type, layout and colour, have created some of the world's biggest brands. Yet, like anything that has existed for half a decade with such control, it's now ripe for a counter-culture movement. Cue the *neue* wave of Swiss Design.

 

So what's neue?

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"We went in search of those artists and regions that are reshaping Swiss Design"

This year we went in search of those artists and regions in Switzerland that have not just created Swiss Design, but that are now reshaping it. We went deep into Switzerland, to Zurich and St Gallen, to be exact. We stayed there, we researched it, we created it, we lived it.

Swiss Design Took Over The World. Now a New Generation is subverting it.

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THE SWISS LEGACY. ALT VERSUS NEUE. OLD VERSUS NEW. WHICH WAY WILL YOU WEAR IT. LIMITED | SWISS LEGACY IS RELEASED EXCLUSIVELY TO BLACK SHEEP LTD ON WEDNESDAY OCTOBER 25 – 7PM AEST

 

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