When Black Sheep began life on the smell of an oily chain rag at the back of a Queensland garage (literally), social media was the only consideration on how to get our two-kit LIMITED Collection to the expectant cycling public. That was four years ago. A lot has happened since. Our digital-first, direct-to-consumer threads are now in bricks-and-mortar bike stores worldwide – from Bangkok to Boulder, London to Los Angeles and Cape Town to Kuala Lumpar. We pop-up at home in Brisbane, Adelaide and, frankly, wherever we can ride bikes and throw a party.