When Black Sheep began life on the smell of an oily chain rag at the back of a Queensland garage (literally), social media was the only consideration on how to get our two-kit LIMITED Collection to the expectant cycling public. That was four years ago. A lot has happened since. Our digital-first, direct-to-consumer threads are now in bricks-and-mortar bike stores worldwide – from Bangkok to Boulder, London to Los Angeles and Cape Town to Kuala Lumpar. We pop-up at home in Brisbane, Adelaide and, frankly, wherever we can ride bikes and throw a party.


Now, we are excited to announce our first-ever flagship store in Seoul, Korea – a long way from our humble beginnings to one of the world's most sought-after cycling brands. Located in what is colloquially known as 'Riding Avenue' because of the density of cycling stores that line either side of Olympic-Ro, Seoul.


Our flagship Korean store is a combined retail-cafe experience, a signature of any real-life Black Sheep experience, and the perfect place for local riders to begin or end a bunch ride as well as get a gander at new releases and brand staples. The shop-front features vast three-metre-wide sliding glass doors, allowing natural light to stream through while inviting the outside in.


"Ours is a growing brand and community," says creative director, Nik Howe. "We're excited by this expansion. For us, it was about reinterpreting our brand in a new setting and allowing the shop to blend seamlessly into the neighbourhood it calls home. The Korean consumer froths on our brand and we're humbled to have entrenched ourselves in the local cycling scene."


Black Sheep Korea – 31, 81-gil,Olympic-ro, Gangdong-gu, Seoul, Korea