CHEFS CYCLE – A 300-MILE CHARITY RIDE IN SOUTHERN CALIFORNIA – THIS YEAR RAISED OVER $1 MILLION IN THE FIGHT TO END CHILDHOOD HUNGER. WE’RE PROUD OF OUR ASSOCIATION WITH THIS EVENT, AND FOR CO-FOUNDER JOHN POLSON AND BLACK SHEEP CYCLING’S TEAM THIS HAS BEEN AN EXPERIENCE THAT WILL FOREVER INFLUENCE THE BRAND AND ITS DIRECTION.
Black Sheep has given me some fairly life changing moments. From brainstorming initial branding ideas, to those first product design sketches; and amazing Collaborations to sell-out Releases. But in the last week all those moments and experiences have been easily surpassed. Surpassed by a cause that is greater than any person, any brand, and any release. I have spent the last week with 150 incredible chefs; celebrities in their own right; geniuses in their own profession. Each and every one of them came together in solidarity to end childhood hunger.
Southern California is stunning; that goes without saying. Outside the superficial landmarks which grace reality TV shows and Hollywood movies you find these hidden gems along the Pacific coast. Gems that are a by-product of a region where desert meets the ocean causing this beautiful eruption of topography, climate, and nature. The three days on the bike of Chefs Cycle, covering 300 miles and tens of thousands of feet in elevation, not only provided us all with a challenge, but also an opportunity to reflect on why this was all happening. Sport is a beautiful thing where at your weakest moment, when the body is tired and the mind is doubtful, you also go through moments of serene introspection, where clarity of thought and purity of emotion is at its highest. Here it goes: