WMN SS20 is an expression of how we want to be defined. A palette of colour that embodies community, warmth and tactility; complex tones and strong, sophisticated pastels with great depth; a terracotta red, an oh-so-deep pink, and natural, coloured nudes. WMN20 also features shapes and graphics that are both abstract and disruptive. Classical styles with progressive arrangements, contrasting colours and funky layering.
WMN SS20 seeks to change the feminist narrative from activism to, well, just try to hold my wheel, drawing on a mood of fresh voices and positive resistance from women who are looking to empower themselves and define ambition on their own terms.
"You want to work well. You want to race well. To exercise. Have a social life. This is the reality of life. But for me, cycling isn't about winning. It's about knowing I tried the hardest. And it's about bringing a female cycling culture to Nancy that is warm in its exchange."
- Juliette Landon
The new FlexShellⓒ front fabric on our women's specific vest is lightweight, impermeable to wind and water, and frigging awesome to wear. The exquisite fit is due to some pretty smart female-specific panelling and contouring.
Jerseys that rethink women’s cycling apparel. Fabric. Function. Specificity. This jersey is designed for women, by women. LuxLite is the hero, providing incredible Anti Sweat performance and feel.
A bib we worked years on, literally. And is now one of our most popular garments. Utilising our Full Body Support System™, complete, all day support has now been redefined. Straps have been removed, replaced with a featherlight sleeveless suit.
A sports bra developed by cyclists for cyclists. Pressure has been distributed to avoid any hotspots which develop over time. This lightweight bra offers coverage and separation combined with the perfect elastic depth for support.
"When I started cycling it was like here is the sun, and how beautiful it is. For me, that was the beginning. Everything felt shiny. And I was like - bring the fucking sun in my life."
The WMN Initiative is a Black Sheep program that focuses on providing women with a pathway through cycling. Focused on two key areas, the WMN Initiative aims to provide elite female cyclists with opportunities in the professional peloton, as well as increasing female participation.
WMN SS20. Redefining Femininity. Released Wednesday Oct 23. 7pm AEST. 5% of all WMN branded products goes straight to the WMN Initiative.
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