Femininity Redefined.

New season. WMN SS20

By Black Sheep Cycling

October 20^th, 2019

DESIGNED BY WOMEN. FOR WOMEN.

Our latest WMN Collection is built on colour, pattern and attitude, seeking to change the feminist narrative from activism to, well, just try to hold my wheel. WMN SS20 draws on a mood of fresh voices and positive resistance from women who are looking to empower themselves and define ambition on their own terms.

“Women can do whatever they want in this world. We are all equal. I hope in some small way to inspire other people to ride. Whatever their gender. Whatever their bike.”

– Sami Sauri.

WMN SS20 is an expression of how we want to be defined. A palette of colour that embodies community, warmth and tactility; complex tones and strong, sophisticated pastels with great depth.

“I’m not a ‘flue flue’ cyclist. I’m not painting my nails or putting on make-up to go cycling. I ride for discovery. As a distraction from work.

I ride to be free.”

– Sami Sauri.

In what was once a male-centred sport, the beauty of cycling provides no greater platform than to truly own a collection designed by women, for women. WMN SS20 is our chance to paint the world our way, and how rad is that!

ULTIMATE FEMALE SPECIFIC FIT.

Jerseys that rethink women’s cycling apparel. Fabric. Function. Specificity. This jersey is designed for women, by women. LuxLite is the hero, providing incredible Anti-Sweat performance and feel.

MADE FOR WOMEN.

A bib we worked years on, literally. And is now one of our most popular garments. So much so that we can never keep it in stock. Utilising our Full Body Support System™, complete, all day support has now been redefined. Straps have been removed, replaced with a featherlight sleeveless suit.

SUPPORT. COMFORT. BREATHABILITY.

A sports bra developed by cyclists for cyclists. Pressure has been distributed to avoid any hotspots which develop over time. This lightweight bra offers coverage and separation combined with the perfect elastic depth for support.

Providing a pathway through cycling.

The WMN Initiative is a Black Sheep program that focuses on providing women with a pathway through cycling. Focused on two key areas, the WMN Initiative aims to provide elite female cyclists with opportunities in the professional peloton, as well as increasing female participation.