In a city almost unanimously associated with heavy motorised traffic, and no bicycle friendly infrastructure, a small shop by the beach has carved a niche in cycling community that hasn’t gone unnoticed.
Black Sheep's daring disciple, Zach Canning, visited the shop to dive into a detailed Q&A session only comparable to Lance’s confession to Oprah on primetime television. Perhaps not. But you get where we're going.
So you guys have a fun relationship with Giant, being the only dealer in the area with an excellent perspective on cycling generally. What made you decide to break off and pioneer the beginning of a new shop?
ELON: I used to ride Giant bikes back home in Israel when I was a kid, so it just made sense to partner up with them for a fun new project that we're passionate about.