BICYCLING AUSTRALIA

An INK by Black Sheep Cycling Collection

By Black Sheep Cycling

December 10^th, 2020

Classics Ain't Dead

Working with Bicycling Australia, a cycling mainstay within the local community, was an opportunity we couldn't resist. It also provided the opportunity to put our INK platform, and Team Stores in particular, to the test. The collection is inspired by a classic cycling aesthetic to appeal to the broad audience Bicycling Australia has. Our Classic Stripes collection has always remained relevant to all audiences, making it fitting to build upon for Bicycling Australia. Using their bold colourway elevates it to a unique, ownable collection.

"From creating the perfect collection for our audience, to understanding the complexities of ordering and delivery - we couldn’t be more impressed with the INK and Team Store process”

James Yaffa - Executive Publisher Bicycling Australia

The Ultimate Team Store

A potentially complex requirement was quickly simplified through the opening of their Team Store where readers could order products when and as they see fit. All Bicycling Australia had to do is share a link to their own store within our website to collect orders. Once on the Bicycling Australia Team Store, readers can use our interactive sizing guide and order as they please. All the admin of collecting and shipping orders is handled by Black Sheep, easy as.