Italy can lay claim to any number of honours when it comes to The Worlds, most notably the first-ever Road Race victory in 1927 won by Alfredo Binda. But our favourite is the flamboyant Mario Cipollini. In 2002, the year the 'Lion King' won the World Champs in Belgium, he was arrested for motorpacing on an Italian autostrada – noting it was the only place where he could safely get up to top speed for training. God love, Super Mario.
"I think the best way to remember what happened in Zolder is the photo of me crossing the line. I sprinted for the last two hundred metres and won but all my other teammates put their arms in the air in celebration. We were all World Champions.”
To celebrate the pinnacle race of the year, we are releasing a very special edition of own pinnacle collection – RACING and WMN. Garments built on the foundations of performance, utilising technology and fabrics that are world class. September is when the best come out to play. So we are bringing out our best.
'Cipo was alleged to have abstained from his favourite pastime. Sex. In the period leading up to his rainbow jersey victory in Zolder.'
Though Italy can boast many Worlds successes, including a clean sweep of the podium in the first-ever World Championship Road Race, it is Mario Cipollini and his many nicknames that inspired the design of this Azzurri crest. Cipo has more monikers than he does victories on his palmares or notches on his bedpost. But it was Il Re Leone, the Lion King, that captured us and gave fruition to the Crown.
To date, only used in our Global Racing Club range, our Racing Collection is the most advanced men's garment in our repertoire. A pro fit. A slim silhouette. Lightweight and breathable. Just bloody lovely.
FormDimple decreases the drag coefficient by effectively creating a larger boundary layer around an object - in our case, the arm and upper back. This helps airflow stay tighter to the surface of the fabric, decreasing turbulence, and improving overall aerodynamics.
It’s not all about aerodynamics. Comfort, for hours, is vital. The Butterfly Strapping System transfers the support through the torso and upper back, taking pressure off the shoulders.
Our industry-altering WMN Collection is female-first design, backed by the rigorous research and refinement . We deserve only the very best. Made for Us. Made for Women.
LuxLite provides incredible anti sweat performance, with the ultimate female specific fit through body contouring. UPF 40+ sun protection.
Ultra-lightweight 105 gsm with a silky texture. Milled in Switzerland, LuxForm is designed to contour perfectly to the body. Horizontal channels provide a full-body support structure.
Five stories. Five countries. Five winners.
RELEASED 18.09.19. 6AM BST // 3PM AEST
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