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THE BENEFITS OF MERINO

 

Over a year in the making, the new Euro Collection is made entirely in Italy. From a supply chain that took us from the fields of New Zealand, the yarn was then spun in our Italian fabric mill, and on to our local factory. A beautiful process that complements our most classical and timeless range yet.

 

This is the best, most thought out, jersey we have ever produced. Using a lightweight New Zealand Merino fabric throughout, the Merino Euro Collection Jersey stays true to the goal of our Essentials range; your everyday jersey to be worn day-in, day-out. Unmatched moisture management (yeah, you better believe it), odour resistance and feather-like softness.

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SWEAT + MERINO

It’s a misconception that Merino is only used for the cold. A thin and lightweight Merino Wool, with an open-knit structure and enhanced breathability, has a 25 per cent greater ability to transport heat through the fabric compared to polyester and other synthetics. Merino is thermostatic, which means it performs in a wide range of temperatures – from the boiling hot to freezing cold days. It all ultimately comes down to how it’s made.

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ODOUR + MERINO

Sweat itself has no odour. However, when it stays on the skin it encourages bacteria growth. Wool's excellent breathability dramatically reduces the build up of sweat on the skin in comparison to polyesters and other synthetics. Numerous tests have proved a significant increase in perceived comfort and reduction in odour. Your riding buddies will thank us later.

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COMFORT + MERINO

The feel of fabric against your skin is never more important than in a sport like cycling. Garments that are firm fitting, worn all day, in the harshest of conditions, need to be comfortable. Merino Wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino Wool feel soft and gentle on your skin. A lot like your favourite 3-ply toilet paper.

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NATURE +MERINO

Like Black Sheep, Merino Sheep are pretty damn good. They are a free-range animal, roaming free through the highlands and countryside of New Zealand. An entirely natural fibre that is grown year-round, Merino Sheep are a crucial part of New Zealand and Australian agriculture. Leaving the smallest of footprints, wool decomposes in soil in a matter of years.

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EURO COLLECTION | NATURALS. COMING WEDNESDAY APRIL 18. 7PM AEST

 

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