Man Ride 21.

Essentials and Casuals Lookbook.

By Black Sheep Cycling

October 3^rd, 2021

Are You Lost?

In your own negative thoughts. In your own view of the world.

The various stages of our mental health create varying predispositions to how we see things. From the blurriness of depression, to the overwhelming noise of anxiety, to the out-of-control state of grief and turmoil.

Our 2021 hero print is inspired by these senses of distorted realities. Of perception deception. A deep, visceral, tactile and textured print designed to provoke conversations.

Are You a Lost Rider?

Introducing "Lost Riders Club", our Man Ride 2021 Collection. More than just the inspiration for a print. An impassioned call to arms. To reclaim and reframe the negatives of men's mental health.

And to highlight the power of our collectiveness.

Community is what we as a brand have always been about. At times you may feel lost. But you're never alone.

We Ride Together.

Join us from October 5 - 11 for our Go Get Lost Strava Challenge. 300 - 600 minutes. Over 7 days. To get some headspace. And to connect with one another. Ride in the name of a healthy head.