NH: Tell us about the people behind Sigma Sport. For us, it’s almost as if the people behind the store are more visible, more well-known than the store itself.
JT: There are lots of things special about the store, it’s design, product offering, our fit studio and workshops. But mostly the people, they all cycle and they all love it! Some race, some do triathlon and others just like riding to work on interesting bikes. They are a great team, good people really do make a good business.
The athletes we have been involved with along the way make Sigma Sport pretty special. In the early years we worked with track champion Tony Doyle, National road race champion Matt Stephens and even loaned Bradley Wiggins a bike when he was in between pro contracts. On top of all this we had our own national pro road team, IG-Sigma Sport, for ten years and raced in the Tour of Britain. We now support two local amateur teams one male, one female.
“[We] even loaned Bradley Wiggins a bike when he was in between pro contracts.”