It was January 2017 when we launched our first female race team. Their goal? To create a movement to truly inspire. To be competitive but to nurture others while spreading the love of women's cycling. A philosophy we stand by today – one we continue to evolve and grow. We now support three all female teams – Specialized Women's Racing, Black Sheep Baum and Racing Club Brisbane – and collaborate with eight global female ambassadors across a broad section of countries and categories, including rising stars, aspiring business women and current pros.
It's these women – of all ages, shapes and sizes – and their athlete feedback that has helped bring the brand new female-first designed WMN Collection to fruition. Made for Us. Made for Women. Rigorously researched, tested to refinement.
Two years in the making, the Specialized Women's Racing team have now worn the new WMN Collection since the beginning of this season. The kit has been put through its paces against some of the world's best and in some of the harshest summer conditions, the reaction to our first completely women's specific range has been overwhelming positive.
"The WMN Collection sets a new benchmark in look, fit and feel thanks to an incredible attention to detail in its design. It's a noticeable pleasure to pull on each morning before a ride or race, yet given how comfortable it is, the only time you'll notice it while riding is when your training buddies mention how much they like it!"
– Briony Mattocks, Specialized Women's Racing Team.
A jersey that rethinks women’s cycling apparel. Fabric. Function. Specificity. This jersey is designed for women, by women. Our brand new LuxLite provides incredible anti-sweat performance, with the ultimate female specific fit through body contouring. SweatMesh, used through the back, gives breathability whilst also achieving UPF 40+ sun protection.
"The newly designed corset-style bibs are an absolute winner for me. They provide coverage and support where I need it but allow breathability and flexibility so that there is no added stress around my shoulders. And the Chamois is just a whole other level of luxury. By far the most comfortable kit I have ever worn."
– Nicole Moerig, Black Sheep WMN Business Lead & former pro cyclist.
All-new Full Body Support System achieves support that is unrecognisable. Straps have been removed, replaced with a featherlight sleeveless suit. Made with LuxForm, a Schoeller of Switzerland fabric, support is distributed around the body, not just the shoulders.
Support. Comfort. Breathability. A sports bra developed by cyclists for cyclists. Pressure has been distributed to avoid any hot spots that develop overtime, whilst the fabric ensures that you are comfortable on the hottest of climbs, or the fastest of sprints.
Lightweight, beautifully breathable, and perfectly compressive. And just a little shorter. 5 inches in length, to be exact.
Every product, every panel, every stitch. Considered. Crafted. Obsessed. Released Wednesday Feb 6. 9am AEST.
Five per cent of all WMN and SWR branded products go straight to the WMN Initiative, providing funds for elite female athletes and the promotion of female participation in cycling.
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