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It’s literally in the name. From ballsy design to our social initiatives, we always defy the status quo at every turn. We aspire to create a positive, distinctive impact on and off the bike guided by what it means to be your own Black Sheep.
Mental Health is a burden a lot of us keep close. Kevin Hubsmith opens up about the freedom that comes with sharing your experience and the power that comes with vulnerability.
Cycling was a means of satisfaction and determination to Camila Restrepo, until it wasn't. Cycling became all or nothing to Camila, and turned a positive light into a self-sabotaging competition. Finding balance and taking time for herself became a refuge. On the same two-whee...
When a global pandemic hits and takes away not only your business, but lifestyle you set up in Bali, you can feel a little lost. Blake Herlihy didn't know what to do with himself, but the bike helped him find the purpose he had suddenly lost.
Our latest WMN Collection is built on colour, pattern and attitude, seeking to change the feminist narrative from activism to, well, just try to hold my wheel. WMN SS20 draws on a mood of fresh voices and positive resistance from women who are looking to empower themselves and...
There's no denying that The Global Pandemic has hit the world and its' occupants undeniably hard. In Australia, most citizens felt an overwhelming apathy for it's counterparts in both Sydney and Melbourne. Sydney WMN Bunchie Leader, Katie Lee shares her experience after hittin...
The Olympics are enough to make an average bystander quiver in the wake. Years of dedication and training, all leading up to one event, one race. Matt Hauser shares his love letter to Toyko 2020 and the moment he had been preparing for his entire life.
After qualifying for Tokyo 2020, Paralympian Alistair Donohoe recounts dealing with the pressure to perform on the worlds largest stage, and devoting his entire headspace to one event, while simultaneously dealing with the recent loss of one of his closest mates to mental illn...
Introducing our second drop of WMN SS20. New styles, new colourways. New summer long sleeve. Same female-specific fit and unrivalled comfort. Femininity Redefined.In keeping with our previous release of this sought-after collection, WMN SS20 is an expression of how we want to ...